Trip, which stands for Total Retail Insights Platform is a mobile application created to help Hunter Straker's team deconstruct the in-store shopping experience and gain insights into shopper behaviour. Because this application is complex in its capabilities, I took a minimalist approach to the design. My main focus was to ensure the user could easily identify their actions with a task focused interface.
Trip Admin Panel
The Trip admin panel is where all the data and insights are gathered from the mobile application, Trip. This panel is an in-depth interface with a ton of information. I was able to resolve layouts that ensure the user is able to easily find, compare and sort through information. This design was a collaborative effort with my Art Director.
Tribe 113 site
Tribe 113 is an influencer network. Working closely with a copywriter we created a scrolling home page that introduced the network to users in five sections. A travelling navigation enabled easy access to apply at all times where the user can take the four step application to apply.
Once a user is accepted to the network, the logged in experience has three navigation items. A profile: where users can edit/update their information. My Campaigns: where influencers can manage their existing campaigns. And New Campaigns: where members have access to apply to join a variety of new campaigns.
mPower is Mosaic's internal software. I was tasked with the challenge of redesigning various parts of mPower. I had the opportunity to rethink user flows and align the existing functionality with a cleaner, simpler interface design. These screens show various parts of the site from the dashboard, claims, compliance and tasks pages, to the scheduling tool which allows users to see various calendar views when scheduling time for brand ambassadors.
People as Media
People as Media is an application used in-field by Mosaic brand ambassadors (BA). BA's use this application on tablet and mobile devices to communicate with others, see schedules, track time and expenses, and complete shift reports. I was given the challenge of redesigning the existing application and created a simplified interactive experience focusing on user needs and program tasks.
This campaign was created for Unilever and appeared in both Target and Shoppers Drug Mart stores across Canada. This application was created for Pride in Toronto. Consumers would take the quiz and be rewarded with 1 of 3 GuyQ personas, plus, suggested products for their grooming style. This was a fun campaign, working closely with a content creator, I also created in-store signage and architected and designed this interactive application.
Partners in Clean
Partners in Clean was a microsite created for Clorox in partnership with various American retailers. The site offered consumers the opportunity to explore rooms within the home. Hot spots in each room suggested various products that consumers could use to fight germs in their home. With a focus on cold and flu season, the Partners in Clean house included a witty conversational tone, product information and the opportunity to add products to consumers shopping cart.
xbox one invitation
Designed for an exclusive invite-only event, in-store employees were selected to try out, train and gain experience with the new xbox one. Inspired by the consoles aesthetic features, the invitation excited invitees with sleek, angled edges and a logo cut out that mimicked the consoles power button.