Trip, which stands for Total Retail Insights Platform is a mobile application created to help Hunter Straker's team deconstruct the in-store shopping experience and gain insights into shopper behaviour. Because this application is complex in its capabilities, I took a minimalist approach to the design. My main focus was to ensure the user could easily identify their actions with a task focused interface.
Trip Admin Panel
The Trip admin panel is where all the data and insights are gathered from the mobile application, Trip. This panel is an in-depth interface with a ton of information. I was able to resolve layouts that ensure the user is able to easily find, compare and sort through information. This design was a collaborative effort with my Art Director.
This campaign was created for Unilever and appeared in both Target and Shoppers Drug Mart stores across Canada. This application was created for Pride in Toronto. Consumers would take the quiz and be rewarded with 1 of 3 GuyQ personas, plus, suggested products for their grooming style. This was a fun campaign, working closely with a content creator, I also created in-store signage and architected and designed this interactive application.
Tribe 113 Branding
Tribe 113 is an influencer network. With a Creative Director and Content Creator we developed the brand identity for Tribe 113. We explored three brand identity options with a unique voice and colour palette to speak to our influencer audience.
Concept 1 This palette has a varsity/collegiate feel. Retro, warm and inviting, but grounded by reliable and stable accents, it projects an inclusive 'good vibes only' feel.
Concept 2 This energetic, contrasting palette summons the Tribe to life like a rhythmic drum beat you can't resist moving to. Intensely zoetic, each unique colour can hold its own, and together they project exciting melodies.
Concept 3 The sophistication of a bustling metropolis. A calm ocean breeze. This colour palette is the best of both worlds: Slightly edgy. Fresh and chic with alluring undertones. It's aspirational, but down-to-earth. Cool and approachable. This club has a handshake, but it's not a secret!
With a custom typeface for the logo and the numbers '113' disguised within the word, we landed on concept 2's energetic colour palette. The selected photography is high-energy, and depicts elements in motion, innovative thinking and unity.
Tribe 113 site
Tribe 113 is an influencer network. Working closely with a copywriter we created a scrolling home page that introduced the network to users in five sections. A travelling navigation enabled easy access to apply at all times where the user can take the four step application to apply.
Once a user is accepted to the network, the logged in experience has three navigation items. A profile: where users can edit/update their information. My Campaigns: where influencers can manage their existing campaigns. And New Campaigns: where members have access to apply to join a variety of new campaigns.
mPower is Mosaic's internal software. I was tasked with the challenge of redesigning various parts of mPower. I had the opportunity to rethink user flows and align the existing functionality with a cleaner, simpler interface design. These screens show various parts of the site from the dashboard, claims, compliance and tasks pages, to the scheduling tool which allows users to see various calendar views when scheduling time for brand ambassadors.
People as Media
People as Media is an application used in-field by Mosaic brand ambassadors (BA). BA's use this application on tablet and mobile devices to communicate with others, see schedules, track time and expenses, and complete shift reports. I was given the challenge of redesigning the existing application and created a simplified interactive experience focusing on user needs and program tasks.
Partners in Clean
Partners in Clean was a microsite created for Clorox in partnership with various American retailers. The site offered consumers the opportunity to explore rooms within the home. Hot spots in each room suggested various products that consumers could use to fight germs in their home. With a focus on cold and flu season, the Partners in Clean house included a witty conversational tone, product information and the opportunity to add products to consumers shopping cart.
DIG which stands for Digital Insights Group is an internal Digital Insights team that gathers data from programs for client presentations and internal research. This logo exploration touched on 4 concepts.
Concept 1 This concept creates a window into an area graph — a visual representation of trends, research and other quantitive data. The division of colour represents a cross section — to touch on the ‘digging’ metaphor. DIG goes beneath the surface to find information to create a solid foundation for strategic solutions.
Concept 2 (selected) The arrows in this logo represent the ups and downs of trends. The negative space creates a spade to underline the concept of digging for information.
Concept 3 This option features a simplified shovel icon that’s placed as a period at the end of DIG. It’s pixel-like appearance intentionally resembles a power button. The pixel is a nod to the digital space and the power button alludes to how DIG research powers digital programs.
Concept 4 DIGs data come to life through pixels, but the value provided to clients goes beyond the screen. This lowercase option places the word 'dig' inside the bottom of a square representing a pixel. From beyond the pixels the team gathers extensive information to find valuable digital insights.
xbox one invitation
Designed for an exclusive invite-only event, in-store employees were selected to try out, train and gain experience with the new xbox one. Inspired by the consoles aesthetic features, the invitation excited invitees with sleek, angled edges and a logo cut out that mimicked the consoles power button.
Pedalinx is a retail store that is passionate about the products they sell. Although this site houses a variety of products and information, products can only be purchased in-store. My main focus for this design was to embody a cyclists lifestyle. Showcasing large product shots and details allowed consumers to browse products before purchasing. Interested consumers were driven to the contact page for contact and location details.